Rob Ogden, EVP of Strategic Planning and Corporate Development at Madison Wells Media discusses the emerging VR entertainment market. Rob discusses MWM’s work through its VR division, Reality One, with Wevr and Director Jon Favreau to produce Gnomes & Goblins, MWM’s work with Sony Pictures in creating the Passengers VR Experience, based on the movie Passengers, and offers insights into the future growth and monetization opportunities of VR in the entertainment industry. Rob Ogden’s contact information on Twitter: @robogden365 and Linkedin https://www.linkedin.com/in/robogden and Madison Wells Media http://www.madisonwellsmedia.com/ .
Madison Wells Media Summary:
Madison Wells Media was recognized as a Fast Company Top 10 Most Innovative Companies of 2017 for fusing movies with VR.
Madison Wells Media is an L.A.-based company that produces film, television, live theater, and VR experiences. The company's mission is to cross-pollinate properties across its various divisions as a way of growing brands and intellectual property in a way that is more enriching than simply pumping out sequels. Through its partnership with the VR company Wevr, MWM's first VR experience (produced through its VR division, Reality One) was Gnomes & Goblins directed by Jon Favreau. A preview of the room-scale VR experience launched in September 2016 for use with the HTV Vive VR headset.
MWM formed an exclusive partnership with Sony Pictures to create original, stand-alone VR experiences related to specific Sony titles, the first of which was Passengers. Unlike typical VR projects created by studios, Sony and MWM work to create experiences that can creatively stand alone and are not simply promotional offshoots of films. Through investments in Atom Tickets, The Void, Fandor, and STX Entertainment, MWM is creatively combining content and technology and finding new ways to use an independent platform to create large-scale entertainment that has a bespoke, artist-driven feel.
Have a listen and let us know what you think about this episode by sending us an email to firstname.lastname@example.org.
Connect with Rob Ogden:
VR/AR Association Links for this Episode
We invite you to sign up for the FREE weekly newsletter from the VR/AR Association to have it sent directly to your inbox so that you can keep up with the latest happenings at the VR/AR Association.
Visit the Association's events page below to keep up with upcoming events near you:
Also, if you would like to get involved with an industry committee such as Digital Health, VR Storytelling or Retail & Commerce to name a few, please visit the following page to get started:
Subscribe, Follow and Share Feedback
To keep up with Everything VR & AR, make sure to subscribe to the show the on your favorite podcast app!
- Subscribe and leave a review on iTunes
- Subscribe on Google Play
- Subscribe on Pocket Casts
- Subscribe and leave a review on Stitcher Radio
You can enter the following RSS link in your favorite podcast app should the show not appear in searches is:
Would you like to share feedback of the Everything VR & AR show? Email your thoughts to email@example.com.