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#SXSW VR/AR Association presents - Gaze Coin: Get Paid to Gaze - Austin

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Veena Somareddy, Chapter President, VR/AR Association - Dallas


Gaze Coin is a company and platform specifically designed to solve the monetization challenges of AR/VR and bridge the gap between the promise of digital reality and the ability of creators, brands and users to capitalize on it. Gaze Coin (GZE token) is a blockchain solution monetizing ‘gaze’ in digital reality, providing AR/VR advertisers and creators trackable ROI by rewarding audiences for gaze-triggering content. It also allows creators and brands to mint their own tokens and allows users to earn and exchange rewards without having to hold digital currency first. The company also produces interactive virtual reality experiences and environments that employ its platform. Gaze Coin was founded in 2017 and is based in Sydney, Australia.

Speaker: Jonny Peters, CEO, Gaze Coin

With over 20 years of leading-edge creative vision, CEO and Founder Jonny Peters is an award-winning mixed-reality producer, director and world builder. Often leading projects at the forefront of entertainment and tech, he raised nearly $12M in 1998 for Kgrind, a multichannel music and action sports broadband TV network. In 2001, Jonny was recruited to BSkyB, where he build red-button apps for Sky’s Electronic Programme Guide (EPG). After producing a successful reality TV series for Bravo, he was awarded a European Union Film Award in 2010 for his film Lucydia and crossed over into mixed-reality filmmaking and world building shortly thereafter. Jonny has produced interactive formats throughout his career, with work including mobile and tethered VR experiences, virtual worlds, interactive reality TV and traditional film. His MFA master’s thesis on blending virtual worlds and traditional filmmaking is the philosophical basis and mechanistic rationale for the Gaze Coin platform. He holds an MFA in virtual worlds and Graduate Diploma in directing from Australian Film Television and Radio School and BE in economics from Macquarie University.

Demo: Live demo of Gaze Coin application on HTC Vive