Wondershare Technology Joins the VR/AR Association

VR/AR Association (VRARA)  is pleased to welcome Wondershare as its newest member.

Both the VR/AR Association (VRARA) and Wondershare Technology Inc. are dedicated to fostering growth in the virtual reality and augmented reality industries. As a member, Wondershare will participate in VRARA's initiatives and will be cooperated with VR/AR organizations to expand the market with smart growth. In addition, Wondershare is looking forward to working with VRARA in order to push the usage of those technologies. 

“We are excited to join VR/AR and to play a part together with other members worldwide. With the development of VR/AR and other emerging technologies, a new era of the metaverse is quietly approaching,” said Lampard Gu, Vice President of Wondershare. 

“We predict that the creative space and technical standards will go through significant changes in the near future. The content will become more complex, requiring more various tools and special effects resources.” 

“As a provider of digital creativity in the metaverse, we are looking forward to embracing a new creator-driven era of co-creation, sharing and co-governance with members from all over the world.”

Riding on the tide of the metaverse, Wondershare is focusing on the “creator economy” and making a positive contribution in terms of products, technologies, resources, and industrial ecology. 

 

In the product technology space, Wondershare is actively exploring 3D modelling and rendering, motion capture AI and GAN-based network image generation. Its flagship video editing software, Wondershare DemoCreator, now includes the“virtual person”feature, this represents a technological leap from human to digital demonstration.

 

In terms of resources, the company has built a large design team to consistently produce high-quality special effects resources. Meanwhile, its digital creative resources cloud platform, Wondershare Filmstock is committed to creating a comprehensive digital raw material bank, which will enable high-quality creators around the world to continuously create more. In addition, the company has established partnerships with dozens of the world's top original material companies. In 2021, the company’s  video creativity business turned over a revenue of over 10 million dollars.

 

In the industrial space, Wondershare recently became a member of the China Mobile Metaverse Industry Committee. On January 22nd, the company, together with Tencent, Alibaba, ByteDance, and other enterprises, was awarded the outstanding enterprise in the construction of the metaverse and made the “2021 Top 10 Enterprises Changing People's Habits”list.

 

It is worth mentioning that Wondershare is launching a new recruitment program to attract talents in the field of 3D/VR/Video Creativity, as well as 3D algorithm engineers and animation designers. The company has operation centers in Shenzhen, Changsha, Hangzhou, Xi 'an, Zhengzhou, Beijing, and other cities.

 

Founded in 2003, Wondershare is a leading creativity software solution provider and A-share listed company with offices in 10 cities and more than 1,200 employees worldwide. Its products include Wondershare Filmora, Wondershare EdrawMax, Wondershare EdrawMind, Wondershare PDFelement, Wondershare DemoCreator, and more. Wondershare products are popular all over the world, with over 1.5 billion users from over 200 countries and regions. At present, the company is empowering digital creators with software solutions tailored for their imagination. 

 



How does a Kenyan born Canadian end up as CEO of a 30 person VR start up in Hangzhou, China? Nikk Mitchell of FXG_VR

Come meet companies from China, Korea, Japan and other Asian countries at our VR/AR Global Summit Nov 1-2!

How does a Kenyan born Canadian end up as CEO of a 30 person VR start up in Hangzhou China?

Short answer, craigslist.

Long answer;

12 years ago, 18 year old Nikk Mitchell had just graduated high school in Calgary Canada and moved to the coast to attend the Art Institute of Vancouver (also in Canada). A lack of interest in structured learning fostered escape fantasies. Instead of doing his homework he fed his fantasies surfing craigslist world wide, dreaming of anywhere, doing anything but school. One day he stumbled across a job on craigslist’s China subforum, and applied on a whim. He was surprised to be accepted, maxed out his student loan in cash, dropped out of uni, and began his journey to the east.

5 years later Nikk was still in China when the Oculus DK1 was released and his life changed drastically. His student loan was long repaid and structured education a faint memory, so why did he choose to pursue his VR dreams in China?

Historically China has been a world leader many times in culture and science. 20th century China was not. While the reasons for China’s painful 1900s are debatable, their recent steps to return to former glory is fact. Brands like DJI in new industries prove that China is past imitation and back to innovation. Now China is in transition, between a recent poor past and fortune’s future. During the internet bubble China was mostly offline, but now, only decades later China has over 800 million internet users, 98% of them on mobile. Other examples like mobile payment and shared bikes/umbrellas/cars/battery packs also show that while China was recently behind the west, they are leapfrogging ahead.  VR is going to take time to reach mass market anywhere, but Nikk believes that it will happen quicker in China than in the West. 

Another reason that influences VR in China is government support. For example last year one city alone (Nanchang) invested hundreds of millions of dollars in VR including a huge VR theme park and a 148 million dollar fund. These investments trickle down in real tangible ways. Nikk’s current VR company FXG now has 400 square meters, which are massively subsidised by the Chinese government. Including power, internet, cleaning staff and more, the total cost is 2000 USD per month. The On top of this FXG has been contracted by China State Grid, The Beijing Department of Water, and the local government to create VR content for them. Premier Li Keqiang, the second in command to Xi Jinping even visited FXG’s office this summer. 

To quote Nikk directly. “I see VR being big in China sooner than in the west. With the serious government support my company has received, I am sure we will not only survive till then, but will continue to find success in the meantime.”

More at fxg.space


Nikk Mitchell IVRPA 2018's talk on VR in China

https://www.youtube.com/watch?v=AuhLxxxBIM8


Nikk Mitchell on VR talk show The Hive

https://www.youtube.com/watch?v=WbfMyy8MrIw


Nikk Mitchell doing a dev workshop on Leap Motion (in Chinese)

https://www.youtube.com/watch?v=XlfPxyMRnVY


Nikk Mitchell riding a giant roomba wearing a VR headset

https://www.youtube.com/watch?v=9k2s5qHTwnA

Get your Company Featured in our VR AR Ecosystem Reports

VRARA's 50+ Chapters are producing industry reports on the regional VR/AR ecosystems to promote companies and organizations involved with immersive technologies and media from NYC to Sydney, across the world.  The reports will be promoted by VRARA and our partners reaching potentially a 1M audience. 

Would you be interested to have your company featured in these report or sponsor the report? If yes, then let us know at info@thevrara.com 

Each report will specifically highlight the following:

  • Size of the local ecosystem market

  • Number of relevant companies in the ecosystem

  • List of companies and company info (size: number of employees, revenue; vertical, customers)

  • Reasons why company is based in the local ecosystem

  • Needs and hopes from and for the ecosystem

If you have any questions or are interested in being featured or sponsor, please reply to this email or email info@thevrara.com

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VRARA at AWE Asia - Biggest Augmented Reality Show

The Augmented World Expo (AWE) is the largest show for AR. Kris Kolo was invited to speak at the event and establish relationships with China and Chinese companies.  There are over 1000 companies in Asia doing AR, VR, smartglasses, etc. This event was a sample of that. I was really impressed with next-generation HDM's with gaze-activated object recognition with stereoscopic optics, IR LED, EOG Electrodes for wink detection, OR processor, AR 3D shapes, etc. Talk about an "eye mouse" and next-gen interfaces using your eyes! 

While at the show Snapchat or Snap made an announcement in the US about their Spectacles.  There is a lot of tech in Asia that can make anyone's sunglasses smart. Contact kris@thevrara.com for more info!