Get your Company Featured in our VR AR Ecosystem Reports

VRARA's 50+ Chapters are producing industry reports on the regional VR/AR ecosystems to promote companies and organizations involved with immersive technologies and media from NYC to Sydney, across the world.  The reports will be promoted by VRARA and our partners reaching potentially a 1M audience. 

Would you be interested to have your company featured in these report or sponsor the report? If yes, then let us know at info@thevrara.com 

Each report will specifically highlight the following:

  • Size of the local ecosystem market 
  • Number of relevant companies in the ecosystem 
  • List of companies and company info (size: number of employees, revenue; vertical, customers)
  • Reasons why company is based in the local ecosystem 
  • Needs and hopes from and for the ecosystem

If you have any questions or are interested in being featured or sponsor, please reply to this email or email info@thevrara.com

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Recap of VRARA Chicago Event

By Gina Joseph

We knew Chicago was already on the road to becoming a legitimate tech hub when we started InContext back in 2009. But never has it been so obvious just how innovative the city has really gotten than learning about some amazing startups at the VR/AR Association Chicago chapter launch event that took place yesterday evening.

As we previously wrote, InContext CTO Tracey Wiedmeyer was asked to head the Chicago chapter of the VR/AR Association, and represent the immersive Midwest scene. Last night we kicked off the chapter at the Aon Center, with speakers and demos from VR/AR companies DOME3DRelativity VRQuriosity, and VIATechnik. Highlights included hearing about DOME3D’s 360 video work with Warren Buffett, and learning what goes into creating live 360 VR for Lollapalooza.

The discussion also got into the ethics involving VR and what it will mean for journalism, how it will affect online viewing, and, as Relativity VR’s Tim Woensdregt put it, how VR is “the great empathy machine.” We got to learn about how architectural firms are utilizing VR, and experience what it felt like to be on top of one of the parade busses after the Blackhawks won the 2015 Stanley Cup.

The kickoff of the VRARA Chicago chapter was just the start of what will be many events to come. InContext will host a VRARA event in Minneapolis in the near future, so stay tuned for that, Minnesotans! Future Midwest VRARA events will include panelists, more demos, and of course, food and drinks to keep you energized, so be sure to stay on top of what’s coming up. In the meantime, contact us here at InContext  or on Twitter at @vrara_chicago for more information on how you can be involved in the VR/AR Association Chicago chapter. We hope to see you (virtually or IRL) very soon!

 

Why InContext Solutions Joined the VRARA

By Patrick Niersbach, InContext

VRARA is important because as an industry we need to commit to the long game for VR and AR. Right now those seeds are starting to sprout but it’s going to take a concentrated effort from corporations, solutions providers, universities, students, studios, etc. Without this it will stay in first gear as an enthusiast platform.
— Tracey Wiedmeyer, InContext CTO

At one time, not that long ago, virtual reality technology was a futuristic, hypothetical concept for the most part—there were gamers who were very much into the advancement of VR, but it wasn’t something people saw potential in beyond entertainment. Until it was. The past decade has shown us that VR has a multitude of important uses far beyond gaming—it has infiltrated the business world, and created advancements in health and education.

That’s why we were so excited when InContext was giving the opportunity to join the VR/AR Association and lead the Chicago/Milwaukee chapter. The VRARA, as it’s known, is an “international organization designed to foster collaboration between innovative companies and people in the virtual reality and augmented reality ecosystem that accelerates growth, fosters research and education, helps develop industry standards, connects member organizations and promotes the services of member companies.”

As chapter president, InContext CTO Tracey Wiedmeyer is looking to help bring together the Midwest VR and AR communities to further establish the technology’s long term value by setting up a foundation to build upon.

“VRARA is important because as an industry we need to commit to the long game for VR and AR,” he said. “Right now those seeds are starting to sprout but it’s going to take a concentrated effort from corporations, solutions providers, universities, students, studios, etc. Without this it will stay in first gear as an enthusiast platform.”

As members, InContext will be able to participate in Industry Committees and will organize bi-monthly events that will help connect and introduce VRARA members to the local community. The Midwest is quickly becoming a technology hotspot, and Tracey hopes that through the VRARA he can help facilitate conversations that have been isolated in the past.

“In typical humble Midwest fashion, there is actually a lot going on in the space, but no one talks about it,” he said. “If we can share ideas, approaches, best practices, and knowledge, the community can start to build upon itself like any other evolutionary technology.”

For InContext, specifically, being a VRARA member will give us access to the Retail & eCommerce Committee, which gives us the ability to share our knowledge of VR solutions for retail, and learn from others within the space. We're always looking to advance our VR capabilities for clients, and the VRARA offers us a unique chance to establish a supportive community to do just that.

Contact Tracey for more information or to become a member of the VR/AR Association!

Original article here

InContext Solutions Puts Midwest on the Map for VR, Launches Chicago Chapter

CHICAGO - March 7, 2017 - InContext Solutions, the global leader in virtual reality (VR) solutions for retailers and manufacturers, today announced that it has joined the VR/AR Association and will launch the new Chicago/Milwaukee chapter.

The VR/AR Association is an international organization that fosters collaboration between innovative companies and people in the VR and AR ecosystems. Its primary goals are to accelerate growth, promote research and education, develop industry standards and connect organizations while promoting the services of its members, which include Walgreens and Lowe’s.

“InContext Solutions is proud to be the leader in VR solutions for retailers and CPG manufacturers,” said Tracey Wiedmeyer, co-founder and CTO of InContext Solutions. “As a company, we have played a major role in transforming the retail industry. With our flagship platform, ShopperMX™, retailers can take new ideas from concept to store while significantly reducing the cost and time associated with the traditional innovation process. We are thrilled to collaborate with other VR/AR leaders who are revolutionizing the world with VR technology.”

In addition to joining the VR/AR Association, InContext is also launching the new Chicago/Milwaukee chapter. Wiedmeyer will serve as chapter president, and represent InContext in leading the Midwest VR ecosystem to drive mass adoption and to forge new VR innovations. This will include facilitating communication between members, organizing quarterly chapter events, and representing the Chicago/Milwaukee chapter at VR/AR Association national gatherings.

“The launch of the Chicago/Milwaukee VR/AR Association chapter creates a much-needed opportunity to fuel excitement and further promote the Midwest as a hotbed for tech innovation,” said Kris Kolo, Global Executive Director of the VR/AR Association. “We are thrilled to have InContext lead that charge--their commitment to VR software development is impressive, and we look forward to working together to continue advancing the VR and AR communities.”

“Hosting the Chicago/Milwaukee VR/AR Association chapter shines a light on the Midwest as a hub for transformative technology,” Wiedmeyer, continued. “As the chapter leader, I look forward to educating companies on the power of VR, building a deeper connection to the technology and further engaging the community.”

For more information about the VR/AR Chicago/Milwaukee chapter, please visit http://www.thevrara.com/chicago.

Media Contact: Kaitlin Myers, kaitlin@propllr.com, (913) 220-5292

About InContext Solutions

InContext Solutions is the global leader in enterprise virtual reality (VR) shopping and retail solutions, allowing manufacturers and retailers to simulate real in-store shopping situations to ideate, evaluate and activate all types of merchandising, display, layout and other in-store shopping experiences within a VR store environment. Use of InContext’s ShopperMX™ platform delivers substantial cost savings and reduces capital expenditures by allowing clients to test and evaluate ideas in the VR store environment—as opposed to doing so in physical stores—while reducing competitive visibility.

Visit www.incontextsolutions.com.

About VR/AR Association

The VR/AR Association (The VRARA) is an international organization designed to foster  collaboration between innovative companies and people in the virtual reality and augmented reality ecosystem that accelerates growth, fosters research and education, helps develop industry standards, connects member organizations and promotes the services of member companies.