SF Chapter Event: UX and Design Underpin Good VR

Among the individual disciplines that drive VR innovation, UX and design are foundational. This was the central takeaway of VRARA SF's latest chapter event, co-produced by ARVR MunchnLearn

And through discussions of UX tactics such as ray casting, locomotion and teleportation, a theme emerged: The industry needs collaboration and strength in numbers. 

In other words, in these early days of experimentation for the best (and least nausea-inducing) user experiences, developers should work together and share best practices. 

"Experiment, and don't be afraid to break things," said Digital Myths Studio's Rafael Brown. "And when you find things that work, share it back with the rest of us."  

The packed house at San Francisco State University's downtown campus also heard from Oculus' Brian Sharp and Unity's Dylan Urquidi, through the eventful 2.5 hour program. 

SF Chapter Presidents Mike Boland and Emily Olman kicked off the program with insights on the VR industry, and of course updates on the chapter and its members. 

You can see that opening presentation below, and stay tuned for more videos. Special thanks to all the speakers and to our event partners, especially ARVR MunchnLearn


Learn more about the VR/AR Association, San Francisco Chapter here


Mike Boland

Michael Boland is Chief Analyst and VP of Content for BIA/Kelsey, covering online and mobile media. Mike is a frequent speaker at top industry conferences such as BIA/Kelsey events, Search Engine Strategies, ad:tech, and WHERE 2.0. He has authored in-depth reports on the changing local media landscape including online video, social networking and mobile. He contributes regularly to highly read online news sources such as Business Insider and the Huffington Post. A trusted source for reporters covering the interactive media space, his comments have appeared in major news and trade media, including the Wall Street Journal, Fortune and Forbes. Previously he was a San Francisco-based freelance writer for business and technology magazines, such as Red Herring, Business 2.0, and Mobile Magazine. Mike began his career in business analysis and journalism as a staff reporter for Forbes magazine, where he covered tech & media.