Executive Insights: Research created by ISG InsightsTM and Reprinted courtesy of Kris Kolo, Global Executive Director of the VR/AR Association, On Business Value of Virtual Reality and Augmented Reality
Summary and Key Insight
As part of our ongoing Executive Insights research program, ISG’s Ron Exler and Alex Bakker recently caught up with Kris Kolo, Global Executive Director of the VR/AR Association. In this two-part interview, Kolo provides business use cases, insights, and guidance on the value of Virtual Reality (VR) and Augmented Reality (AR) investments. He also shares and how applications of the technologies translate to improved business outcomes. The interview wraps up with his view on the challenges and misconceptions the industry faces for reaching broader adoption of VR and AR applications. Learning first-hand from industry leaders who are regularly in the field with customers and vendors provides valuable insight into current and future trends. This interview, with an experienced leader in VR/AR projects, illustrates the opportunities and challenges – both business and technical - in the emerging VR/AR sector.