By Tristian E. lacroix, VRARA NYC
‘Awesome,’... followed by smiling and laughter, as the attendee was immersed via the VR headset into another world. Excitement was the sentiment expressed by people who came and participated in our Envision Entertainment VR/ AR Event at Microsoft Technology Center last night. As an introduction to the brands and agencies that need more content in VR and AR; our goal was to start the conversation on how to integrate more VR/ AR experiences into production, marketing planning, and budgets.
SpaceoutVR talked about music as one of their driving experiences, BrickVR showcased their Firefly Concert Series to bring out emotional engagement, and Firstborn Digital Studio displayed their talent for action packed media play for sports brands. They also discussed the evolution of an earned media channel through their work with Mt. Dew.
Keeping in line with the theme shared by fellow speakers, KonceptVR told a story of how they partnered with space programs to create a ‘transformative’ connection with the viewer in their upper stratosphere space vision project.
Likewise, abstract color images set the scene as VirtualizeVR, David Mullett, delivered his nuanced rhythmic presentation of a work titled ‘a flash of color,’ which was used to hypnotize the user. Studio Transcendent described the narrative journey, and Total Cinema 360, Director Adrian Vasquez de Velasco authentically expressed his passion for original creative content.
The evening was wrapped up perfectly by TwoGoats Experiential Marketing Agency, Rich Cummings’, very accessible zeal while going over brand marketing and business in the VR space.
All in all a great success! Look forward to more.