Pokémon Go continues to break engagement records left and right. It's meanwhile acclimating the world to augmented reality and accelerating its adoption, as we examined recently.
With that backdrop, the University of San Francisco School of Management hosts Pokemon Go: Marketing the First Augmented Reality Success Story on August 17th.
The event will feature Nintendo marketing manager Tim Kwong in a fireside chat about his experiences driving Pokémon Go, and bridging the AR gap between atoms and bits.
Find out more or register (free) here.