Now a member of the VRARA, the NETWORK is further committed to engaging the VR community.
The USA TODAY NETWORK has proudly joined the VR/AR Association (The VRARA) as part of the organization’s long-term commitment to build a deeper connection and further engage with the VR and AR community. The VR/AR Association is an international organization designed to foster collaboration between innovative companies and people in the virtual reality and augmented reality ecosystem that accelerates growth, fosters research and education, helps develop industry standards, connects member organizations and promotes the services of member companies.
“The VR/AR Association is excited to welcome the USA TODAY NETWORK as a member. Both of our organizations are dedicated to accelerating the growth in the virtual reality and augmented reality industry. As a member, the USA TODAY NETWORK will participate in the Association's initiatives and together with the community will accelerate the development and consumption of VR content." says Kris Kolo, President, VR/AR Association, NYC.
Being one of the first major publishers to experiment with storytelling using virtual reality, the NETWORK has been at the forefront of innovation when it comes to marrying technology with premium journalism, and has made major strides in producing award-winning VR content both editorially and for brands.
“As a network comprised of 109 local news properties as well as our flagship national brand USA TODAY, we are dedicated to creating high quality virtual reality content and deeply immersive experiences for our audiences,” says Niko Chauls, director of emerging technology at the USA TODAY NETWORK,
“However, we are all responsible for building a VR audience ecosystem and working together to drive mass adoption. Partnering with an organization such as the VR/AR Association, a thought leader in the industry with deep roots in the VR and AR communities, helps us accomplish that goal. Our membership will allow us to create, collaborate and pioneer new media together and I’m thrilled to explore the great unknown.”
Learn more about USA TODAY NETWORK products, projects, and initiatives related to VR here.