Come Discuss Pokémon Go and AR in SF, Featuring Nintendo

Pokémon Go continues to break engagement records left and right. It's meanwhile acclimating the world to augmented reality and accelerating its adoption, as we examined recently.  

With that backdrop, the University of San Francisco School of Management hosts Pokemon Go: Marketing the First Augmented Reality Success Story on August 17th. 

The event will feature Nintendo marketing manager Tim Kwong in a fireside chat about his experiences driving Pokémon Go, and bridging the AR gap between atoms and bits.

Find out more or register (free) here

Mike Boland

Michael Boland is Chief Analyst and VP of Content for BIA/Kelsey, covering online and mobile media. Mike is a frequent speaker at top industry conferences such as BIA/Kelsey events, Search Engine Strategies, ad:tech, and WHERE 2.0. He has authored in-depth reports on the changing local media landscape including online video, social networking and mobile. He contributes regularly to highly read online news sources such as Business Insider and the Huffington Post. A trusted source for reporters covering the interactive media space, his comments have appeared in major news and trade media, including the Wall Street Journal, Fortune and Forbes. Previously he was a San Francisco-based freelance writer for business and technology magazines, such as Red Herring, Business 2.0, and Mobile Magazine. Mike began his career in business analysis and journalism as a staff reporter for Forbes magazine, where he covered tech & media.