Mapping, Self-Driving Cars and AR: A Conversation with HERE Maps

As big data collides with local media and commerce, location data will continue to grow in value. Among other things, this will have immediate impact on local discovery applications that involve augmented reality. 

This trend puts data providers in a potentially opportune spot. And few companies have better location data than HERE Maps. I had the chance to find out more about its road map (pun intended) with HERE's Nicholas Goubert at the recent BIA/Kelsey NOW.

The company's recent acquisition by a German automaker consortium fuses it deeper within the automobile at the advent of the age of autonomous vehicles. But HERE's positioning goes well beyond self-driving cars. And that's where AR comes into the picture.

I've embedded the video below that starts right at the point of the AR-related discussion. 

Mike Boland

Michael Boland is Chief Analyst and VP of Content for BIA/Kelsey, covering online and mobile media. Mike is a frequent speaker at top industry conferences such as BIA/Kelsey events, Search Engine Strategies, ad:tech, and WHERE 2.0. He has authored in-depth reports on the changing local media landscape including online video, social networking and mobile. He contributes regularly to highly read online news sources such as Business Insider and the Huffington Post. A trusted source for reporters covering the interactive media space, his comments have appeared in major news and trade media, including the Wall Street Journal, Fortune and Forbes. Previously he was a San Francisco-based freelance writer for business and technology magazines, such as Red Herring, Business 2.0, and Mobile Magazine. Mike began his career in business analysis and journalism as a staff reporter for Forbes magazine, where he covered tech & media.