GoPro Joins the VRARA Speaker Lineup

Though the discussions around VR and AR often involve the consumer-facing experience and technology, content creation will be an important part of the equation. 

In other words, to avoid a "chicken & egg" adoption dilemma with VR and AR, there has to be enough content to attract users en masse. That translates to games, movies and other content in VR; and geotagged content for local discovery within AR

One of the companies that will be central to the content creation discussion is GoPro. The company is working on lots of ways to lower the barriers to shoot and capture VR content. This can most recently be seen in some of its 360 video capture rigs.

This is why we're excited to announce that GoPro's Mehrshad Mansouri will be joining us on stage at Thursday's VR/AR association chapter launch. Mansouri heads up major VR partnerships at GoPro and will tell us all about the company's VR strategies and ambitions. 

Hope to see you there.  


Mike Boland

Michael Boland is Chief Analyst and VP of Content for BIA/Kelsey, covering online and mobile media. Mike is a frequent speaker at top industry conferences such as BIA/Kelsey events, Search Engine Strategies, ad:tech, and WHERE 2.0. He has authored in-depth reports on the changing local media landscape including online video, social networking and mobile. He contributes regularly to highly read online news sources such as Business Insider and the Huffington Post. A trusted source for reporters covering the interactive media space, his comments have appeared in major news and trade media, including the Wall Street Journal, Fortune and Forbes. Previously he was a San Francisco-based freelance writer for business and technology magazines, such as Red Herring, Business 2.0, and Mobile Magazine. Mike began his career in business analysis and journalism as a staff reporter for Forbes magazine, where he covered tech & media.